Once you understand that it's not about selling; the equipment, its technical merit, or its low price; and that, it really is the legal path to liability, and then you can move more efficiently in the North American markets. To our colleagues that say: "but it is CE marked" or but "it's ASTA certified", at an intellectually high level you can be right but to a local inspector who has ultimate responsibility, it doesn.t mean a pile of beans and cannot be accepted. To those who rely on corporate ties, there are other traps.